jean cannella

design • art direction • illustration

SnoValley VeloClub Branding, Kit Design & Site Concept

I designed the logo and branding for the SnoValley VeloClub (SVVC) in the fall of 2012. This led to designing the team kit for 2013 and 2014 for both the SVVC and its affiliate high school development team the Mount Si MTB club.Beyond the logo, the branding consisted of developing marketing materials and the complete run of clothing items needed by both cycling teams.

Additionally, a responsive website was pitched to the group for the purpose of keeping members informed of events, scheduling meet-ups, and posting pictures, the latest news for members. Due to financial concerns the club never adopted the site design.

  • Role: Design, illustration, art direction
  • Client: SnoValley VeloClub & Mount Si MTB
  • Year: 2012-2014

The SnoValley VeloClub Kit in action during the 2013 MFG Cyclocross season.

SVVC Logos
The main SnoValley VeloClub badge and the alternate spoked wheeled design depicting the three main cycling disciplines.

2014 kit
The Snovalley VeloClub Kit.

Complete SVVC Kit
The complete kit.

2014 Mount Si MTB Jersy
The Mount Si MTB jerseys.

svvc t
T-Shirt designs for the SVVC.